Category : Food
There was a time, in the middle of an economic crisis, when such high value items as steak and sliced smoked salmon were given security tags in British supermarkets. If the big firms were experiencing a profit-trimming wave of shoplifting, then this made perfect sense.
Never, however, have I seen security packaging as elaborate as this, and on processed cheese slices at that! (Mind you, the meat in this particular store was behind glass counters, and you needed a staff member to weigh and wrap it for you – it would have been a lot harder to pinch.)
I won’t specify which major city I saw this in, except to say that it was somewhere in SE Asia where a lot of ordinary people struggle to get by. It was especially striking because other, and to my mind more tempting, items were left unsecured.
It’s a funny world where you have to guard the type of foodstuff which often contains so many additives it is hard to see it as a natural product. This particular item is French, but appears very like an American version which is apparently so far removed from the cheese it purports to be that it has to be labelled as ‘pasteurised process cheese product’. There are even on-line videos which show similar slices blackening like plastic rather than melting like actual cheese.
In America, adverts claiming that this sort of item was highly nutritious and packed with implausible amounts of calcium were banned a long time ago. It’s possible that – sadly – the message has not filtered through elsewhere.