Makeup which turns from one texture to another is popping up in the product lines of several Asian cosmetics companies.
You can get powder cheek and lip colours which develop a creamy consistency as they react with the moisture on your skin, then also a stick base cream which dries into powder within seconds. Both types are interesting, unusual, and seem to work very nicely – the finished effect is no different from what you get with normal cosmetics, but the way they transform themselves is the selling point.
We tried the Za CC stick, which is described as a one-step day cream to finishing powder which should last all day for a shine free and pore-less complexion. (Za, incidentally, aims to help ‘women who aspire to ‘cosmopolitan city life’ gain the confident and attractive beauty look’.)
This particular product apparently contains both stretch-fit powder and smart oil control powder, which are activated as you blend the cream in with your fingers. Daughter #2 said she liked it, although she would probably wear it like foundation over concealer rather than simply as a day cream. It comes in just 2 colours, natural and light.
The cheek and lip variety are available from a number of companies, but we tried only 2, both of which provided plenty of novelty and were nice enough to be used again.
Touch In Sol, a Korean company whose brand is described as suiting ‘Ladies who Wannabe – Twinkle Star, Sexy & Cute, Classy & Lovely’, make creams which turn into powder, which are possibly better for your cheeks than your lips but which can be used for either.
It’s Skin is also a Korean firm, whose little bottles of powder turn into cream on both lips and cheeks. There are 5 different shades, which are described as vivid but which we found to be fairly subtle unless you applied several layers. The product isn’t sticky as you’d expect, and feels more like a lip tint than the thicker cream of a lipstick. This one got a big thumbs up.