Kids Masks

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Kids Masks

When it comes to Korean skincare and cosmetics, their excellence is generally a given. It takes great packaging and/or how cute you look when you are using them to make one stand out from the rest.

And, Asian girls being what they are, for every sheet mask that is printed with an elegant design of lace or flowers, there are five or more adorned with animal faces or cartoon super villains.

Imagine, then, that you have children, who are fascinated to see Mum sporting the face of a grinning sheep or shark. Of course they are going to want to try them too. And why not? The earlier you instil a great skincare regime into your offspring, the better their complexions will be.

So here you have child sized versions of those massively popular sheet masks, either the same designs made smaller, or kid-friendly cartoon characters from their favourite movies. I only saw them in Shibuya, but I expect they will be everywhere before long.

I think this is a great idea, and it’s also catching potential new customers really young. If daughters #1 and #2 were still small rather than grown-ups now larger than me, I would have bought a bunch of them on the spot.


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