Man Utd Noodles

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Man Utd Noodles

cup noodle

Celebrity advertising is an interesting thing. Do they not make enough money already from their massive careers? More than a couple of decades ago, when we first lived in Japan, you could not turn on the TV without seeing such implausible endorsements as Sean Connery drinking Japanese whiskey, or Arnold Schwarzenegger as the genie in the bottle of one of those caffeine+nicotine shots that keep salarymen awake at their desks.

I suppose footballers have to do what they are told when it comes to promoting the team rather than the individual, which must be why you see superstars lauding obscure national airlines. But Cup Noodles? Looking at the pictures on these packets, this was a deal done several seasons ago, when United signed a sponsorship agreement with Japanese manufacturers Nissin to promote the link between sport, food and health with the tagline ‘Hungry To Win’.

They certainly made me laugh when I spotted them on the shelves of our local supermarket, and some were despatched immediately to daughter #2 in the UK, who is our noodle queen. Her report: “Interesting. A bit strange but not entirely unpleasant. Spicy, but not really anything like actual chilli crab.” Not surprising, I suppose, since crab is expensive and your average pot of dehydrated noodles costs less than S$2.

What I would very much like to know is if – before they signed the deal – the team sat down and sampled these at Old Trafford one day…


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