Absolut India

Absolut India

Category : Food

india vodka

Absolut has to be one of the world’s most popular and well recognised vodkas, with a wonderful range of different flavours from raspberry and mango to hibiscus, cilantro and wild tea. What I have only just realised, however, is that they also have a limited edition of country, state and city themed vodkas.

Some investigation reveals that special recipe vodkas with colourful and artistic labels are available for Chicago (olive and rosemary), Brooklyn (apple and ginger), Korea (coffee, almond, chili) and others, including Texas, Mexico and Buenos Aires.

I found the India version at Duty Free in Mumbai’s Chatrapati Shivaji International Airport, and could not wait to try it out. Mango and black pepper flavour, fruity and spicy at the same time, which is a fair summation of India. The label is a riot of everything Indian, from elephants and tigers to auto rickshaws, dhol drums and landmark monuments.

It was designed by Mumbai artist Shaheen Baig, who won a crowd-sourced competition to produce a design representing India in a fresh and creative way. She says: “My design is synonymous with all things Indian; rich heritage, diversity, liveliness, warmth and colour.”

The only problem I foresee is… I might have to track down the rest of the collection!