Beauty Bar

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Beauty Bar

A first in Singapore, this cashless automated ‘store’ dispensing cosmetics and skincare items is something of a novelty, and has been attracting quite a lot of interest at the new Downtown Gallery complex.

Touch screen displays allow you to choose the product you are after, and once you have wielded your credit card a cushioned drawer opens up to reveal your purchase. It is all incredibly efficient.

I was slightly perplexed by the whole idea at first, but it actually makes sense. If you need an emergency lipstick before that important, unexpected meeting, or you don’t finish working on those vital documents until after the shops have closed, this could be a lifesaver.

Even if it isn’t an emergency, for someone working in one of the many offices nearby, this must be a welcome opportunity to save time and trouble. A quick stop here and you can spend your lunch hour chatting with friends over a gourmet salad rather than slogging over to the centre of town and fighting the department store crowds. Yes, you could shop online with the same effect, but here you have the product in your hand immediately with no waiting for the mail or collecting missed parcels later.

The bank of screens offers a range of designer cosmetics from firms like Shiseido, Clarins and Nars, and seems to cover a comprehensive range of products. Free samples are also available once you have made a purchase, and there are assistants hovering in case of any problems. I am tempted to try this out just for the fun of it…


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