Gold was being used in Chinese medicine more than 4000 thousand years ago, and in India forms part of longstanding Ayurvedic treatments designed to rejuvenate older people. In the early part of last century, before more ‘modern’ scientific drugs were developed, gold was even used to treat tuberculosis, rheumatism and syphilis.
Surprisingly, it also appears to have many properties which are very useful in beauty treatments, and there are increasing numbers of (very expensive) products out there literally sparkling with promise. I was not sure how far to believe the claims I was reading, but there does seem to be a lot of reputable research around.
So, those little flakes of 24 carat in your face cream may well be worth the price. Because it seems that gold not only has antiseptic, antioxidant and anti-inflammatory properties, it boosts circulation and helps the absorption of other skincare ingredients. Add to this its ability to help firm the skin, reduce fine lines and wrinkles, and thus delay the aging process, and you have what amounts to magic in a pot.
I found this trial set, from Hakuichi, Japan, at Haneda airport, and thought it would be a fine way to spend up my remaining yen. The sample sizes were also very convenient for my next trip, and in fact lasted for literally weeks afterwards, which was a nice surprise.
All the products contained a liberal sprinkling of golden flecks, although I soon discovered that if I used a cotton pad to apply them, the gold stuck to the cotton and did not go on my face. Using my fingers got around this problem very well.
The highlight of the set was the folder of gold leaf sheets, to be applied to the face. The trick is apparently to apply serum first, then – using the clean end of the paper slip so that your fingers do not touch the gold leaf – apply the gold to your face. After about 10 minutes, you can then apply a little more serum and massage the gold leaf into your skin.
I was amazed to see that the gold leaf really did seem to vanish into my skin, because I was fully expecting it to be crumbling off into the sink and sticking to my fingertips. Whether just a couple of applications has any noticeable effect remains to be seen, certainly nobody was commenting on my new sparkle afterward, but I enjoyed this range very much and – if the normal size wasn’t so expensive – would consider buying it again.