Model’s Own Pop-Up

Model’s Own Pop-Up

Sometimes it is all about the presentation or the packaging rather than the product.

Model’s Own is fun and colourful, although not the priciest or most prestigious cosmetic brand on the high street. But you really have to give them credit for this sort of self-publicity – a giant nail polish bottle shaped pop-up stall bang in the centre of the pavement on Orchard Road in Singapore.

There are displays of makeup and nail polishes inside, pink ‘polish’ spilling out of the end of the bottle, and the whole thing is a total eye catcher. Good luck to them!