White Strawberries

White Strawberries

Category : Food

white strawberries

Spotted at the very upmarket Takashimaya department store in Tokyo earlier this month… white strawberries!

They look unripe, but are supposed to taste really sweet, the result of cross-cultivating pineapples with strawberries. Reports differ, but between 10 and 20 years research by Miyoshi Agritech Co. apparently went into their creation and they are being marketed as ‘Hatsukoi no kaori’, which means ‘scent of first love’. Just the thing to impress a girlfriend or present as a wedding gift…

This being Japan, where it is easy to find that perfect musk melon in a silk-lined box for £100, or one shiny red apple for £5, it probably should not have come as a surprise to see these being sold individually, with the whopping price tag of ¥1,000 (plus tax).

And no – since that works out as almost S$12.50 or £6.40 each – I could not bring myself to buy one.